As the first book I've read by Gladwell, I can see what the fuss is about. His approach to passing along a conclusion by telling an anecdote has become a go to technique in non-fiction. I thought his conclusions, though, were kind of weakly drawn. This one seems to have less of a grand overarching theory behind it than a bunch of anecdotes that weren't good enough for Blink or Outliers and so he collected them here and came up with a thesis to fit it.
I didn't hate it and it was an enlightening read, but it wasn't anything earth shattering. A good book to keep in the bathroom.